What Tapestry Can Teach Us About The Way Customers Connect to Brand Identity

​Over time, customers connect on a deeply emotional level to the branding of the products they love. Crafting that connection is at the core of why we take the time to develop our brand identity and carefully present it to our audience. This week, we’ve been given a fantastic example of the way that customers connect to brand identity with the announcement that Coach is changing its corporate name to Tapestry. 

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