Kate's Blog
Doing the Freelance Thing, Writing Amazing Content, and nailing social media strategy |
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Writing can be intimidating. There’s a blank space, and you need to fill it with words. Ideas might buzz around in your head, but when it’s time to put it on paper, you freeze. What should the first sentence say? How should you introduce your idea, let alone spit out a 500-word blog post?
Comprehensive content marketing strategies require you to have lots of pieces of content. You’ll need content for your website, blog, and social media. You might need an opt-in email series or a guide to your services. Eventually, you need text to advertise your content and cross-publish it. If you get intimidated by the empty text box, content marketing might seem like something that’s for other companies with full-time marketing departments.
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You already know that the keywords in your content help it get discovered when people run to Google. Once they make it to your content, you can transform the experience potential customers have if you harness the power of free resources.
Website Copy
The writing on your website can be the fastest way to establish yourself as an expert in your field, or it can immediately leave a bad impression with potential clients. Clear, concise writing using specific keywords is your best bet for website copy. Landing Pages A specific page on your website designed to close the sale of a particular product. These are the pages that all your other digital material will point to, driving traffic towards the final point of sale. Poorly written content means the difference between a sale and a bounce. Articles Articles can be used in a wide variety of ways to promote your business. They can spark many of the other items on this list like emailers, blog posts, Facebook, Twitter, and guest posts. Focus on helpful, entertaining, or clever topics to engage an audience. Emailers Building an email list and sending regular newsletters is a great way to keep potential customers coming back to your content again and again. Don’t overuse email or else subscribers will be looking for a way off of your list. Blog Posts One of the most important reasons to have a blog is to keep your website regularly updated. Blogs also have a lot of benefits such as adding keywords to your website (more likely to be found by searches) and creating a community around your website (with comments, conversations, and live feeds). Brochures Brochures can be printed in hand out in person at your business or at showcase marketing events. Or, they can be offered as PDFs on a web page for potential clients to download and either view online or print. Keywords Well-written content always includes the right keywords. Keywords are the single most important way that users find your content because keywords help search engines categorize exactly what you’re writing about. However, digital readers are becoming more and more sensitive to recognizing when keywords are stuffed into places they don’t naturally fit. How To Guides Adding guides for your products or how-tos for related activities give your customers helpful information and establish you as an expert in the subject. The more information you can share with customers, the more they will come to you looking for answers. White Papers White papers are in-depth articles that examine well-researched content that potential customers can use. These generally work best with business to business products or when selling to other professionals. Product Reviews If you offer a tangible product, request product reviews from your customers to publish with digital and print marketing campaigns. When just getting started, offer samples of your product in exchange for thoughtful reviews. Testimonials If you offer a service instead of a product, request testimonials. A good testimonial or reference can make or break the decision to hire a contractor. To help get some rolling, offer a five percent discount on future services in exchange for a testimonial. Facebook helps you create a presence both in a hyper-local and national scene. Social media gives you the opportunity to directly respond to customers and Facebook has great built-in tools for things like referrals and advertising. Tweets Twitter is another great way to build a following. Find out who is leading the conversation in your industry on Twitter, and follow them to stay in the loop. Post links to your content and interactive with other users. Also a more powerful tools for business to business marketers, LinkedIn is a social media platform to network and widen your reach. Post articles and be a helpful network connection yourself to make the most out of this website. Guest Posts Write guest posts for other blogs and websites with audiences who might be interested in your product. If you have well-written content that provides benefits to the readers, the blog may consider running your post with links back to your website or other marketing materials. Sponsored Posts Sponsored posts are like guest posts, but they are written by the blog owner and you have to pay to have them published. Finding the correct writer to write your sponsored post takes a little bit of research, but the right endorsement can make a world of difference in marketing your product. Flyers Good ole fashioned flyers are still an effective way to sell your product. Face sheets for each product that can be distributed or printed get out the information potential clients need in an easy-to-reach format. Concise, solid writing makes the difference between an effective flyer and recycling fodder. Ebooks Can you write an ebook that would be helpful to your clients? In-depth documents of about 30 pages or more can be formatted as ebooks, which you can offer as a free download on your website or monetize and charge a small fee for. Ebooks need to be well written in order to keep your clients interested page after page until the end, otherwise, they won’t feel like they got much use out of it. Ad Copy A truly subtle art, ad copy doesn’t usually allow for much elaboration. It’s important to say what you need to, with the best words possible, using as few words as possible. Well written ad copy creates a need for clients to seek more information, such as a website. Direct Mail Sometimes thought of as a dying technology, direct mail is actually more effective than ever before with less crowded mailboxes and more opportunities to reach people on a hyper-local level. Direct mail is also easier than ever before with technology-integrating tools available online. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2018
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